Consulting for Businesses That Care How They’re Experienced

If you care about how your clients feel when they work with you, you’re in the right place.

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I work with founders who know their service is strong but feel the strain behind the scenes. The systems are messy. The messaging is inconsistent. The customer journey feels… off.

Sometimes that means building structure from scratch. Sometimes it means refining what’s already working.

Either way, we focus on what happens under the hood:
• How your systems support you
• How your clients move through your process
• Where confusion, friction, or burnout are quietly costing you

Framework solutions

Limited to one per day.
These engagements are focused, high-level evaluations.
They are designed to surface what most business owners can feel but cannot fully see.

Where trust weakens. Where decisions stall. Where structure quietly undermines growth. You receive direct, written analysis that helps you move forward with confidence.

Investment: $750 | Turnaround: 2 days
Includes: Virtual session + written report
Focus: Client experience from first impression to follow-up.
Evaluation Areas:
  • Prospect hesitation points
  • Unclear trust signals
  • Drop-off points
  • Connection of awareness, purchase, and post-purchase experiences
Deliverable: Report outlining friction points, trust gaps, and prioritized next steps.
Outcome: Insight into revenue leaks and adjustments needed to restore purchase confidence.

Customer Experience Diagnostic

Investment: $1,250 | Turnaround: 7 days
Includes: Virtual delivery + executive summary
Focus: Prospects’ experiences before initial contact.
Evaluation Areas:
  • Brand clarity
  • Credibility and trust signals
  • Perceived authority
  • Messaging alignment
Deliverable: Strategic review of perception issues affecting momentum and trust.
Outcome: Improved positioning, cleaner messaging, enhanced credibility from the first click.

First Impression Audit

INTEGRATION

Limited to one per week.
Integration is where we stop identifying problems and start correcting them.

This is focused, strategic work designed to bring your internal systems and your client experience back into alignment. If growth feels harder than it should, something beneath the surface needs attention.
These engagements strengthen the structure that supports your revenue.

Investment: $2,500 
Engagement: One-time, 10 consulting hours 
Focus: Comprehensive review of customer experience through the full journey. 
Key Areas Examined:
  • Awareness to decision transition
  • Trust weaknesses
  • Points of hesitation
  • Opportunities for retention
Deliverable: Written roadmap for adjustments, simplifications, and strengths. 
Outcome: Enhanced conversion confidence, improved post-sale follow-through, intentional business experience.

The Experience Audit

Investment: $3,000 
Engagement: 3-month, 18 consulting hours 
Focus: Stabilizing businesses before scaling through structural refinement.
Key Areas Focused:
  • Customer journey refinement 
  • Offer positioning clarification 
  • Simplified purchase process 
  • Improved internal communication 
  • Strengthened retention systems 
  • Workflow alignment with revenue goals
Outcome: Predictable conversions, stronger retention, reduced internal friction, steady growth for established businesses.

The Intensive

MARKET EXPANSION

Limited to one new engagement per month.
Market Expansion is for established businesses that are ready to move beyond internal refinement and step into strategic visibility.
This is about presence.
Positioning.
Revenue growth that is supported by relationships and structure.

Investment: $4,500/month (3-month minimum, 30 consulting hours)
Focus: Acts as a strategic partner to enhance revenue systems and company experience.
Ongoing Work May Include:
  • Journey optimization
  • Strengthening retention and referrals
  • Clarifying revenue flow
  • Advisory support for key decisions
  • KPI review and performance tracking
Not: Content management or day-to-day operations.
Outcomes: Consistent refinement, stronger retention, clearer revenue direction.

Strategy + Support Retainer

Investment: $6,000/month (3-month minimum, 40 consulting hours)
Focus: Expands into external positioning, representing and strengthening the business in key areas.
Work May Include:
  • Strategic event presence
  • Relationship cultivation
  • Partnership development
  • Referral channel expansion
  • Warm introductions
  • Opportunity mapping
  • Revenue reporting
Not: Marketing execution.
Outcomes: Expanded visibility, stronger partnerships, healthier opportunity pipeline, greater market authority.

Strategy & Growth Retainer

The Horizon Plan

Horizon is my most comprehensive engagement.
This is for established businesses that have grown, evolved, and reached a point where refinement is no longer optional. The foundation needs to be strengthened. The experience needs to be consistent. The next level requires structure.
We rebuild your business from the inside out.

$10,000  |  2 Months
Horizon offers an enterprise-level transformation service limited to one client per quarter for a $10,000 investment over two months, providing 50 consulting hours.

  • Comprehensive journey evaluation
  • Revenue flow mapping
  • Trust analysis
  • Executive alignment session
  • Prioritized transformation blueprint

Month One — Strategic Rebuild:

  • Aligning systems with revenue goals
  • Strengthening retention pathways
  • Correcting weak touchpoints
  • Integrating overlooked revenue opportunities
  • Aligning metrics for growth
Outcome:
  • A cohesive business
  • Clearer decision-making
  • Stronger retention
  • Confident growth

Month Two — Integration & Activation:

What We Address:
  • Full customer journey from awareness to loyalty
  • Revenue flow and stagnation points
  • Trust inconsistencies
  • Interaction between offers
  • Supportive or strained internal systems
  • Retention and referral structures

testimonials

See what Ashley Lane's clients and colleagues have to say!

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