Consulting for Businesses That Care How They’re Experienced

If you care about how your clients feel when they work with you, you’re in the right place.

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I work with businesses that know a great customer experience is about more than delivering a great product or service. It’s about how people experience your business from the first introduction to the moment they become your biggest advocate.

Sometimes that means strengthening an everyday touchpoint. Sometimes it means creating a reason to bring people together. Big or small, digital or face-to-face, every interaction is an opportunity to build a stronger relationship.

We focus on the moments that move customers forward:
• How people discover and connect with your business
• What builds trust and makes choosing you easier
• How the purchase experience makes them feel
• What keeps customers connected and coming back
• What turns loyal customers into advocates

Framework solutions

Focused customer experience strategy designed to help you see your business through the eyes of your customer.

Across Awareness, Consideration, Purchase, Retention, and Advocacy, we uncover where connection is strong, where it is getting lost, and where more intentional experiences could move the relationship forward.

Investment: $750
Focus: Your customer experience across all five stages of the journey.
Evaluation Areas:
  • Awareness + first impressions
  • Consideration + trust
  • Purchase experience
  • Retention opportunities
  • Advocacy + referrals
Deliverable: Prioritized findings, experience opportunities, and recommended next steps.
Outcome: Clarity around what your customers experience today and where stronger connection can make the greatest impact.

Customer Experience Diagnostic

Investment: $1,250
Focus: Connecting the five customer journey stages into one intentional experience.
Evaluation Areas:
  • Customer touchpoints
  • Trust + decision moments
  • Face-to-face connection
  • Retention opportunities
  • Referral + advocacy moments
Deliverable: A strategic journey map with recommended touchpoints and experience opportunities.
Outcome: A clearer path for turning awareness into relationships and customers into advocates.

The Experience Map

EXPERIENCE ACTIVATION

This is where strategy becomes something your customers can actually experience.

From intimate client gatherings to launches, anniversaries, community activations, appreciation events, and everything in between, every experience begins with a business goal and ends with what happens next.

Investment: $3,000
Focus: Designing one strategic customer, client, or community experience.
May Include:
  • Experience concept + strategy
  • Guest journey
  • Event flow + touchpoints
  • Partnership opportunities
  • Vendor strategy + coordination
  • Engagement moments
  • Follow-up strategy
Outcome: An intentional experience designed to deepen relationships, create connection, and move customers through the journey.
Big or small, every experience should have a purpose.

The Experience Intensive

RELATIONSHIP GROWTH

For established businesses ready to build stronger relationships beyond the transaction.

We connect customer experience, face-to-face engagement, community presence, strategic partnerships, and meaningful moments to keep your business connected to the people who matter.

Investment: $6,000
Focus: Building a connected customer experience and relationship strategy across all five stages of the journey.
May Include:
  • Journey optimization
  • Client appreciation experiences
  • Strategic events + activations
  • Relationship cultivation
  • Partnership development
  • Referral + advocacy strategy
  • Community connection
Outcome: Stronger relationships, increased retention, greater visibility, and more reasons for customers to stay connected and talk about your business.

The Experience Partnership

The Horizon Plan

Investment: $10,000
Focus: Reimagining your complete customer experience from Awareness through Advocacy.
May Include:
Complete five-stage journey strategy
  • Digital + face-to-face touchpoints
  • Trust + decision moments
  • Purchase + onboarding experience
  • Retention pathways
  • Referral + advocacy opportunities
  • Signature experiences + activations
  • Community + relationship strategy
  • Internal experience alignment
Deliverable: A comprehensive customer experience strategy connecting your customer journey, relationship opportunities, and signature experiences.
Outcome: A more intentional customer journey, stronger relationships, increased retention and advocacy, and an experience people remember, return to, and recommend.

testimonials

See what Ashley Lane's clients and colleagues have to say!

SCHEDULE YOUR CALL

Has anyone ever shown you what it actually feels like to be a customer in your business?

and we'll find out together